Sales and marketing · Signals and intent
Leadfeeder
Company-level website visitor identification, strong in Europe.
- Vendor
- Leadfeeder
- Pricing model
- Free tier, then plans by identified companies.
- Runs on
- Vendor cloud (SaaS) with tracking script or API
- Agentic OS layer
- Signal
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
Reliable company-level website visitor identification, strong in Europe.
What it is
A website visitor tool, now part of Dealfront, that shows which companies visit your site, which pages they read and how often they return.
Best for
European teams that want visitor signals without person-level tracking.
Not the right fit
Teams wanting person-level US identification.
Key capabilities
Visitor identification
Companies on your site.
Behaviour tracking
Pages viewed.
CRM integration
Sync to CRM.
Alerts
Notify owners of visits.
Strengths
- Company-level identification that suits GDPR markets
- Good European coverage through Dealfront
- CRM integrations and visitor filters
Watch-outs
- Identifies companies, not people
- Contact data needs a paid Dealfront tier
Pricing
Free tier, then plans by identified companies.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Leadfeeder before you budget.
Security and governance
Intent and visitor data mixes company and sometimes personal data. Check consent and cookie requirements in each market you sell to, how identification is done, and whether the vendor offers a data processing agreement and regional hosting.
How we would roll it out
- Pick three signals that predict dealsCheck them against your last 50 closed-won accounts.
- Score and route, do not floodSend scored accounts to owners with the reason attached.
- Review weekly for the first monthDrop signals that do not lead to meetings.
Compare with
Other tools in Sales and marketing, closest match first.
Common Room
Signals and intent
Buying signals from your community, product and the web.
Best for Teams with active communities or product-led motions who want one view of buying signals.
6sense
Signals and intent
Account-level intent and predictive ABM for larger teams.
Best for Enterprise and upper mid-market teams running account-based programmes.
Bombora
Signals and intent
Topic-level B2B intent data from a publisher network.
Best for Teams that want third-party intent to prioritise accounts or target ads.
BuiltWith
Signals and intent
Which technologies a company runs on its website.
Best for Teams targeting accounts by the technology they use or recently adopted.
Demandbase
Signals and intent
Enterprise ABM platform for intent, ads and account data.
Best for Mid-market and enterprise B2B teams running formal ABM programs.
Keyplay
Signals and intent
ICP fit scoring and account discovery, now merged with Inflection.
Best for B2B marketing and RevOps teams defining ICP tiers for ABM.
Choosing between Leadfeeder and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.