Sales and marketing · Data and enrichment
Clay
Waterfall enrichment and research across many data providers.
Our pick for data and enrichment- Vendor
- Clay
- Pricing model
- Credit-based plans, with a free tier.
- Runs on
- Vendor cloud (SaaS), browser extension and API
- Agentic OS layer
- Context
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
The most flexible enrichment and research workspace, powerful in skilled hands, with credit costs to watch.
What it is
A spreadsheet-like workspace that pulls from many data providers in sequence, adds AI research, and pushes results to your CRM and sequencer.
Best for
Teams building signal-led, highly targeted outbound and enrichment workflows.
Not the right fit
Teams without someone to build and maintain workflows.
Key capabilities
Waterfall enrichment
Many providers in one table.
AI research
Columns that read websites and write.
Claygent
Agents that browse for answers.
Integrations
Push to CRM and sequencers.
Strengths
- Combines many providers in one waterfall
- AI research columns for account and contact context
- Flexible enough for almost any data workflow
Watch-outs
- Credit costs need monitoring as workflows scale
- Powerful but takes skill to build well
Pricing
Credit-based plans, with a free tier.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Clay before you budget.
Security and governance
Contact data is personal data. Ask how the vendor sources and refreshes records, its legal basis under GDPR and similar laws, how opt-outs flow back to you, and for a data processing agreement. Enrich only the fields you need and record where each value came from.
How we would roll it out
- Define the fields you needEmail, phone, title and firmographics only for your ICP.
- Test on a known sampleMeasure match and bounce rates on 500 records you already trust.
- Write back with source and dateStore where each value came from so you can refresh or delete it.
Compare with
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Choosing between Clay and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.