Sales and marketing · Signals and intent
Demandbase
Enterprise ABM platform for intent, ads and account data.
- Vendor
- Demandbase
- Pricing model
- Custom annual contracts, quoted by package and scale.
- Runs on
- Vendor cloud (SaaS) with tracking script or API
- Agentic OS layer
- Signal
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
An enterprise ABM platform for intent, advertising and account data.
What it is
Demandbase is an account-based marketing platform that combines account identification, intent data, B2B advertising and buying group insights. It helps sales and marketing prioritize accounts and coordinate campaigns.
Best for
Mid-market and enterprise B2B teams running formal ABM programs.
Not the right fit
Small teams or simple outbound programmes.
Key capabilities
Account intelligence
Intent and firmographics.
ABM advertising
B2B ad platform.
Sales intelligence
Account insights.
Orchestration
Journeys across channels.
Strengths
- Account ID, intent and ads in one platform
- Buying group visibility
- Deep Salesforce integration
Watch-outs
- Long setup and steep learning curve
- Annual contracts sized for larger teams
Pricing
Custom annual contracts, quoted by package and scale.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Demandbase before you budget.
Security and governance
Intent and visitor data mixes company and sometimes personal data. Check consent and cookie requirements in each market you sell to, how identification is done, and whether the vendor offers a data processing agreement and regional hosting.
How we would roll it out
- Pick three signals that predict dealsCheck them against your last 50 closed-won accounts.
- Score and route, do not floodSend scored accounts to owners with the reason attached.
- Review weekly for the first monthDrop signals that do not lead to meetings.
Compare with
Other tools in Sales and marketing, closest match first.
Common Room
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Buying signals from your community, product and the web.
Best for Teams with active communities or product-led motions who want one view of buying signals.
6sense
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Account-level intent and predictive ABM for larger teams.
Best for Enterprise and upper mid-market teams running account-based programmes.
Bombora
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Topic-level B2B intent data from a publisher network.
Best for Teams that want third-party intent to prioritise accounts or target ads.
BuiltWith
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Which technologies a company runs on its website.
Best for Teams targeting accounts by the technology they use or recently adopted.
Keyplay
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ICP fit scoring and account discovery, now merged with Inflection.
Best for B2B marketing and RevOps teams defining ICP tiers for ABM.
Leadfeeder
Signals and intent
Company-level website visitor identification, strong in Europe.
Best for European teams that want visitor signals without person-level tracking.
Choosing between Demandbase and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.