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Sales and marketing · Signals and intent

Bombora

Topic-level B2B intent data from a publisher network.

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Vendor
Bombora
Pricing model
Data subscription, quote-based.
Runs on
Vendor cloud (SaaS) with tracking script or API
Agentic OS layer
Signal
Industries
Any industry
Last reviewed
November 2026

Our verdict

The best-known source of topic-level B2B intent data, best used inside other tools.

What it is

An intent data provider that tracks which companies are researching specific topics across a network of B2B websites.

Best for

Teams that want third-party intent to prioritise accounts or target ads.

Not the right fit

Teams wanting person-level signals.

Key capabilities

Company Surge

Topic intent by account.

Publisher co-op

Large data network.

Integrations

Inside many platforms.

Audience data

Targeting for ads.

Strengths

  • Widely used, established intent source
  • Topic-level detail
  • Available through many partner platforms

Watch-outs

  • Company-level, not person-level
  • Best combined with first-party signals

Pricing

Data subscription, quote-based.

Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Bombora before you budget.

Security and governance

Intent and visitor data mixes company and sometimes personal data. Check consent and cookie requirements in each market you sell to, how identification is done, and whether the vendor offers a data processing agreement and regional hosting.

How we would roll it out

  1. Pick three signals that predict dealsCheck them against your last 50 closed-won accounts.
  2. Score and route, do not floodSend scored accounts to owners with the reason attached.
  3. Review weekly for the first monthDrop signals that do not lead to meetings.

Compare with

Other tools in Sales and marketing, closest match first.

Common Room

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Our pick

Buying signals from your community, product and the web.

Best for Teams with active communities or product-led motions who want one view of buying signals.

Tiered plansRead review

6sense

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Account-level intent and predictive ABM for larger teams.

Best for Enterprise and upper mid-market teams running account-based programmes.

Annual contractRead review

BuiltWith

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Which technologies a company runs on its website.

Best for Teams targeting accounts by the technology they use or recently adopted.

Subscription tiers.Read review

Demandbase

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Enterprise ABM platform for intent, ads and account data.

Best for Mid-market and enterprise B2B teams running formal ABM programs.

Custom annual contracts, quoted by package and scale.Read review

Keyplay

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ICP fit scoring and account discovery, now merged with Inflection.

Best for B2B marketing and RevOps teams defining ICP tiers for ABM.

Annual subscriptions quoted by account volume.Read review

Leadfeeder

Signals and intent

Company-level website visitor identification, strong in Europe.

Best for European teams that want visitor signals without person-level tracking.

Free tier, then plans by identified companies.Read review
Implementing Bombora? Our Revenue Operations team designs, builds and governs it inside your stack. We take no partner fees, so the review above stays independent.See Revenue Operations

More in Sales and marketing · How we govern agents · How an engagement runs

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