Sales and marketing · Signals and intent
BuiltWith
Which technologies a company runs on its website.
- Vendor
- BuiltWith
- Pricing model
- Subscription tiers.
- Runs on
- Vendor cloud (SaaS) with tracking script or API
- Agentic OS layer
- Signal
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
The classic source for which technologies a company runs on its website.
What it is
A technology lookup service that shows the tools and platforms detected on company websites, with lists and alerts.
Best for
Teams targeting accounts by the technology they use or recently adopted.
Not the right fit
Signals about internal systems not visible on the web.
Key capabilities
Technology lookup
Site tech stacks.
Lead lists
Companies by technology.
Trends
Adoption over time.
API
Automate lookups.
Strengths
- Large technology coverage
- Lists and alerts for tech changes
- Simple to use
Watch-outs
- Only sees what is visible on websites
- Best paired with other signals
Pricing
Subscription tiers.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with BuiltWith before you budget.
Security and governance
Intent and visitor data mixes company and sometimes personal data. Check consent and cookie requirements in each market you sell to, how identification is done, and whether the vendor offers a data processing agreement and regional hosting.
How we would roll it out
- Pick three signals that predict dealsCheck them against your last 50 closed-won accounts.
- Score and route, do not floodSend scored accounts to owners with the reason attached.
- Review weekly for the first monthDrop signals that do not lead to meetings.
Compare with
Other tools in Sales and marketing, closest match first.
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Keyplay
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Best for B2B marketing and RevOps teams defining ICP tiers for ABM.
Leadfeeder
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Best for European teams that want visitor signals without person-level tracking.
Choosing between BuiltWith and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.