Sales and marketing · CRM
Salesforce
The enterprise CRM, endlessly customisable.
- Vendor
- Salesforce
- Pricing model
- Per user per month, usually on annual contracts.
- Runs on
- Vendor cloud (SaaS)
- Agentic OS layer
- Context
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
The enterprise CRM standard, endlessly customisable, with Agentforce bringing agents onto your own data.
What it is
The most widely used enterprise CRM, with a deep platform for custom objects, automation and reporting, plus a large partner ecosystem.
Best for
Mid-market and enterprise teams with complex processes, territories and approval flows.
Not the right fit
Small teams without admin capacity, or anyone wanting a light set-up.
Key capabilities
Custom objects
Model any process.
Agentforce
Agents that act on CRM data.
Ecosystem
AppExchange and partners.
Security controls
Field-level access and Shield options.
Strengths
- Handles complex data models and large teams
- Mature reporting, permissions and automation
- Huge ecosystem of apps and admins
Watch-outs
- Needs skilled admins; poorly governed orgs decay fast
- Licences and add-ons add up quickly
Pricing
Per user per month, usually on annual contracts.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Salesforce before you budget.
Security and governance
The CRM is your system of record, so access control matters most. Use SSO and role-based permissions, review field-level access for sensitive data, turn on audit logging, and check data residency options for each region you operate in.
How we would roll it out
- Agree the data model firstObjects, required fields and owners before migration.
- Migrate clean, not everythingDeduplicate and archive before import.
- Connect agents through scoped API usersEach integration gets its own permissions and log.
Compare with
Other tools in Sales and marketing, closest match first.
HubSpot
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All-in-one CRM with marketing, sales and service hubs.
Best for Growing B2B teams that want marketing and sales on one platform without a heavy admin team.
Attio
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A modern, flexible CRM built around your own data model.
Best for Startups and scale-ups that want a flexible CRM their team will actually enjoy using.
Close
CRM
Sales CRM with built-in calling, email, SMS and an AI sales agent.
Best for Small and midsize sales teams that live on the phone and want one tool for outreach and pipeline.
Pipedrive
CRM
A pipeline-first CRM that salespeople like.
Best for Small sales teams that need a clear pipeline without marketing automation.
Zoho CRM
CRM
A capable, cost-effective CRM inside the Zoho suite.
Best for Cost-conscious teams, especially those already using other Zoho apps.
Chili Piper
Routing and scheduling
Instant meeting booking and lead routing from forms.
Best for Teams converting inbound demo requests into booked meetings fast.
Choosing between Salesforce and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.