AI Transformation · GTM Engineering
The data, signals, enrichment and routing behind every agentic revenue workflow: built inside the CRM and tools you already pay for, and documented so your team can run and change them.
# Hiring-signal outbound · every region you sell intoplay: hiring-signal-outboundmarket: regions: [americas, emea, apac] employees: 50-1000 crm: [hubspot, salesforce, zoho]signal: source: job_posts match: ["RevOps", "Sales Operations", "Head of Sales"] window_days: 30enrich: providers: [provider_a, provider_b, provider_c] # waterfall, source kept fields: [work_email, phone, title]score: tier_1: "signal and fit == strong" tier_2: "fit == strong"route: by: [territory, segment] respond_within: 15msequence: tool: your_sequencer approval: rep # nothing sends unreviewedreport: attribute_to: play// Waterfall enrichment: stop at the first verified result, keep the sourceexport async function enrichEmail(person: Person) { for (const provider of [providerA, providerB, providerC]) { const hit = await provider.findEmail(person); if (hit?.verified) { return { email: hit.email, source: provider.name, checkedAt: now() }; } } return { email: null, source: "none" }; // flagged for review, never guessed}# Tier rules your team can read and changetiers: T1: all: [signal_last_30_days, fit_strong] T2: all: [fit_strong] T3: otherwise: truefit_strong: employees: 50-1000 region: any_you_sell_into crm_known: trueexplain: true # every score carries the reason behind itWritten for
Heads of Sales, SDR leaders and GTM heads who own pipeline
The question you came with
Why does more outbound produce fewer meetings, and which play actually made pipeline?
Part of Enterprise AI Transformation
Signals. Agents are only as good as the signals and data they act on. This is where those get built.
See the whole programmeIf two of these are true, the rest of this page is about you.
What it costsMore sends, fewer replies, and a sending domain you are now nervous about.
What changesSignal-led lists and copy written by people, so you send less and book more.
Agentic OS · SignalWhat it costsHours a week per rep that never reach a customer.
What changesAccounts enriched and a brief ready before the first touch.
Agentic OS · ContextWhat it costsThe fastest competitor gets the meeting you paid for.
What changesRouting by territory and capacity, with a response clock and escalation.
Agentic OS · FlowWhat it costsBudget follows opinion, not results.
What changesEvery play tagged at the source and reported in your CRM.
Agentic OS · PulseEach one runs in your CRM and tools, and is documented so your team can change it. CRM clean-up and enrichment sit in Revenue Operations.
Every account in your market, in one table you can filter.
Every inbound lead enriched, scored and with the right rep in minutes.
Rules your team can read decide which accounts get attention first.
Reach buyers when something changes, with the reason in the first line.
A short brief before every first call, checked by the rep, never sent unreviewed.
Inbound routing and enrichment are where most leads are lost. This is how each one runs.
Where your data comes from, what we build in the middle, and where the results land.
One agent per target account, running on its own within the rules you set: it researches the account, reaches every stakeholder, handles replies and books meetings on your reps' calendars.
Hiring, funding, leadership changes, technology moves, website visits and engagement, tracked for the one account it owns.
Priorities, buying committee, open deals and past conversations, kept current instead of rebuilt before every meeting.
Who decides, who influences and who blocks, with gaps flagged so the team knows who it has not reached yet.
Emails, LinkedIn touches and ad audiences personalised for each person and the moment, sent within your approved messaging and daily limits.
Ad audiences, nurture and rep outreach aligned on the same account story, so nobody contradicts anybody.
Replies and objections handled from your approved library, and meetings booked straight onto the right rep's calendar with a brief. Every step is logged in the CRM.
The capability on the left, what your team would notice on the right.
Hiring, funding, technology changes and engagement, matched to your ICP and written to the account with the reason it surfaced.
Work emails and phone numbers checked against more than one source, with the source kept on the record.
Rules your team can see and change, not a black box. Every score carries the reason behind it.
By territory, segment and capacity, with a clock that escalates when nobody picks the lead up.
Approved contacts into the sequencer you already use, with replies and meetings written back to the CRM.
Built in n8n, Clay or code, versioned and documented, with an alert when a step fails instead of a silent gap.
Drafted from public sources for the rep to check before a call. Never sent to a prospect unreviewed.
Agents research accounts, enrich contacts, draft personalised outreach and follow-ups for reps to approve, and log every step in the CRM.
One agent assigned to each target account, fully automated from research to outreach to a meeting booked on a rep's calendar, within the guardrails you set.
The same four steps whatever we build. The first one is small, fixed-fee and useful on its own.
A fixed scope, a set timeline and a deliverable you keep. The quickest way to start.
Fully automated account-based marketing that books qualified meetings on your reps' calendars
The problem. Target accounts get a campaign once a quarter and silence in between, and reps spend their week researching and chasing instead of selling.
Choose the target accounts and personas, write the approved messaging and claims, and set the guardrails: channels, daily limits, opt-outs and who books where.
An agent assigned to every target account researches it, maps the buying committee and keeps a living brief, while sending domains and channels are prepared.
Each agent reaches every stakeholder across email, LinkedIn and ad audiences, handles replies and objections from the approved library, and books meetings straight onto the right rep's calendar with a brief.
Meetings booked by account and persona, messages and timing improved, and accounts rotated in and out of the programme.
CRO or head of sales, marketing, and legal for consent and data rules
The target account list, reps' calendars, sending domains, and your approved claims
Not sure where to start? Begin with the AI Transformation Review: two to three weeks, $1,500, credited to month one.
We build the system your team runs: the signals, data, routing and sequencer wiring. Who writes and sends is agreed in the scope, and the tools and domains stay in your name.
The ones that perform for your markets, tested against your ICP rather than chosen by habit. Coverage varies a lot by country and industry, so we test before we commit.
Usually not. We connect and extend what you run. If a tool is costing more than it returns, the review says so, with the reason.
Every play is tagged at the source, so pipeline and meetings are attributed to the workflow that produced them, in your CRM.
Where GTM Engineering fits your industry, what to read next, and the tools involved.
Start with a fixed-fee AI transformation review. We map your systems, data and teams against the six layers of Pegasus Agentic OS and name the first workflows to hand to agents. You keep the findings whether or not you work with us.