Sales and marketing · Signals and intent
RB2B
Person-level website visitor identification for US traffic.
- Vendor
- RB2B
- Pricing model
- Free tier, then monthly plans by visitor volume.
- Runs on
- Vendor cloud (SaaS) with tracking script or API
- Agentic OS layer
- Signal
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
Person-level website visitor identification for US traffic, delivered to Slack and CRM.
What it is
A website visitor tool that names individual US visitors and their LinkedIn profiles, and posts them to Slack or your CRM as they arrive.
Best for
US-focused teams that want to follow up quickly with the people already reading their site.
Not the right fit
Teams selling mainly outside the US, or with strict privacy rules.
Key capabilities
Person-level ID
US visitors identified.
Slack alerts
Real-time notifications.
CRM sync
Push to HubSpot and others.
Hot pages
Prioritise high-intent visits.
Strengths
- Names people, not only companies
- Fast alerts in Slack
- A free tier to start
Watch-outs
- Person-level matching covers US visitors only
- Privacy rules differ by market, so check yours first
Pricing
Free tier, then monthly plans by visitor volume.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with RB2B before you budget.
Security and governance
Intent and visitor data mixes company and sometimes personal data. Check consent and cookie requirements in each market you sell to, how identification is done, and whether the vendor offers a data processing agreement and regional hosting.
How we would roll it out
- Pick three signals that predict dealsCheck them against your last 50 closed-won accounts.
- Score and route, do not floodSend scored accounts to owners with the reason attached.
- Review weekly for the first monthDrop signals that do not lead to meetings.
Compare with
Other tools in Sales and marketing, closest match first.
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BuiltWith
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Demandbase
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Best for Mid-market and enterprise B2B teams running formal ABM programs.
Keyplay
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Best for B2B marketing and RevOps teams defining ICP tiers for ABM.
Choosing between RB2B and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.