Sales and marketing · Conversation intelligence
Attention
Call recording with AI agents that update CRM and act on deals.
- Vendor
- Attention
- Pricing model
- Per-seat subscription plans, with pricing shared on request.
- Runs on
- Vendor cloud (SaaS) with calendar and CRM integrations
- Agentic OS layer
- Agents
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
Conversation intelligence that goes beyond notes, with agents that update the CRM and act on deals.
What it is
Attention records sales calls without a visible bot and uses AI to fill CRM fields, score calls and draft follow-ups. Teams can build custom AI agents in plain language that act on deal signals across many integrations.
Best for
Sales teams that want call data to drive CRM updates and follow-up work automatically.
Not the right fit
Teams that only need basic meeting notes.
Key capabilities
Call recording
Transcripts and summaries.
CRM autofill
Fields updated after every call.
Deal agents
Follow-ups and next steps drafted.
Coaching
Scorecards against your playbook.
Strengths
- Automatic CRM field updates after calls
- Custom agents built in plain language
- Scorecards for MEDDIC, BANT or custom frameworks
Watch-outs
- Agents need careful setup to stay accurate
- Pricing not public
Pricing
Per-seat subscription plans, with pricing shared on request.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Attention before you budget.
Security and governance
Call recordings capture customers' voices and sensitive details. Check recording consent rules in each country, set retention periods, restrict who can listen to which calls, and confirm whether recordings are used to train the vendor's models.
How we would roll it out
- Settle consent and retentionAnnounce recording and set how long calls are kept.
- Map summaries to CRM fieldsNext steps, risks and competitors land where reps work.
- Coach on a few behavioursPick two or three to track, not twenty.
Compare with
Other tools in Sales and marketing, closest match first.
Gong
Conversation intelligence
Revenue intelligence from calls, emails and deals.
Best for Sales teams that want call insights, coaching and deal visibility at scale.
Avoma
Conversation intelligence
Meeting assistant, conversation and revenue intelligence in one.
Best for SMB and mid-market teams that want Gong-style insights at a lower price, bought module by module.
Claap
Conversation intelligence
Conversation intelligence that turns calls into CRM data. Now part of lemlist.
Best for European and mid-market sales teams that want call insights flowing into HubSpot, Salesforce or Attio.
Fathom
Conversation intelligence
AI meeting notes and summaries that sync to your CRM.
Best for Teams that want reliable call notes without a full revenue intelligence platform.
Chili Piper
Routing and scheduling
Instant meeting booking and lead routing from forms.
Best for Teams converting inbound demo requests into booked meetings fast.
Clay
Data and enrichment
Waterfall enrichment and research across many data providers.
Best for Teams building signal-led, highly targeted outbound and enrichment workflows.
Choosing between Attention and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.