Sales and marketing · Conversation intelligence
Claap
Conversation intelligence that turns calls into CRM data. Now part of lemlist.
- Vendor
- Claap
- Pricing model
- Free basic plan plus per-seat paid tiers, with separate recorder and reviewer licenses and custom enterprise plans.
- Runs on
- Vendor cloud (SaaS) with calendar and CRM integrations
- Agentic OS layer
- Agents
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
Useful conversation intelligence that turns calls into CRM data, now part of the lemlist family.
What it is
Claap records meetings without a bot, scores them against sales frameworks and fills CRM fields automatically. It was acquired by lemlist and continues to run as a sales conversation intelligence product.
Best for
European and mid-market sales teams that want call insights flowing into HubSpot, Salesforce or Attio.
Not the right fit
Teams that want a standalone vendor outside lemlist.
Key capabilities
Call recording
Video and transcript.
CRM data capture
Fields filled from calls.
Deal summaries
Highlights shared with the team.
Coaching
Review and comment on moments.
Strengths
- Botless recording on Zoom, Meet and Teams
- Auto-fills custom CRM fields
- MCP and agent templates for AI workflows
Watch-outs
- Product direction may shift under lemlist
- Smaller ecosystem than Gong
Pricing
Free basic plan plus per-seat paid tiers, with separate recorder and reviewer licenses and custom enterprise plans.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Claap before you budget.
Security and governance
Call recordings capture customers' voices and sensitive details. Check recording consent rules in each country, set retention periods, restrict who can listen to which calls, and confirm whether recordings are used to train the vendor's models.
How we would roll it out
- Settle consent and retentionAnnounce recording and set how long calls are kept.
- Map summaries to CRM fieldsNext steps, risks and competitors land where reps work.
- Coach on a few behavioursPick two or three to track, not twenty.
Compare with
Other tools in Sales and marketing, closest match first.
Gong
Conversation intelligence
Revenue intelligence from calls, emails and deals.
Best for Sales teams that want call insights, coaching and deal visibility at scale.
Attention
Conversation intelligence
Call recording with AI agents that update CRM and act on deals.
Best for Sales teams that want call data to drive CRM updates and follow-up work automatically.
Avoma
Conversation intelligence
Meeting assistant, conversation and revenue intelligence in one.
Best for SMB and mid-market teams that want Gong-style insights at a lower price, bought module by module.
Fathom
Conversation intelligence
AI meeting notes and summaries that sync to your CRM.
Best for Teams that want reliable call notes without a full revenue intelligence platform.
Chili Piper
Routing and scheduling
Instant meeting booking and lead routing from forms.
Best for Teams converting inbound demo requests into booked meetings fast.
Clay
Data and enrichment
Waterfall enrichment and research across many data providers.
Best for Teams building signal-led, highly targeted outbound and enrichment workflows.
Choosing between Claap and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.