Sales and marketing · Scraping and research
Serper
Fast, low-cost Google Search results API.
- Vendor
- Serper
- Pricing model
- Pay-as-you-go query credits with a free starter allowance and no card required.
- Runs on
- Vendor cloud (SaaS) and API
- Agentic OS layer
- Context
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
A fast, low-cost Google search results API for agents and enrichment.
What it is
Serper is an API that returns Google search results as JSON in a second or two. It covers web, news, images, maps, places, shopping, scholar and patents results.
Best for
Builders who need cheap, high-volume Google results inside enrichment workflows or agents.
Not the right fit
Teams needing full page content or complex scraping.
Key capabilities
Search API
Google results as JSON.
Speed
Fast responses.
Low cost
Cheap per query.
Verticals
News, images and places.
Strengths
- Very low cost per query
- Fast response times
- Simple API with many Google result types
Watch-outs
- Returns search results only, not full page content
- Depends on Google layout, so fields can shift
Pricing
Pay-as-you-go query credits with a free starter allowance and no card required.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Serper before you budget.
Security and governance
Scraping and search APIs can collect personal data and content covered by site terms. Respect robots rules and terms of use, avoid collecting personal data you do not need, and keep API keys in a vault with spend limits set.
How we would roll it out
- Define the exact data you needFields, sources and refresh frequency.
- Start with a small, monitored jobCheck quality and cost per record.
- Store results with source and dateSo data can be refreshed or removed.
Compare with
Other tools in Sales and marketing, closest match first.
Apify
Scraping and research
Ready-made web scrapers and a platform to run your own.
Best for Building lists and research data that no contact database has, such as local businesses or niche directories.
Bright Data
Scraping and research
Enterprise web data platform for proxies, scrapers and datasets.
Best for Teams scraping hard-to-reach sites at scale or buying ready-made datasets, like LinkedIn or company data.
Exa
Scraping and research
AI-native web search API built for agents and LLM workflows.
Best for GTM engineers who need agents or Clay tables to research companies and people from live web data.
Firecrawl
Scraping and research
Open-source API that turns websites into LLM-ready data.
Best for GTM engineers who need website content for AI research, enrichment or account scoring.
PhantomBuster
Scraping and research
Cloud automations for scraping and LinkedIn actions.
Best for Exporting Sales Navigator searches, event attendees or post engagers into a sheet or CRM without code.
Chili Piper
Routing and scheduling
Instant meeting booking and lead routing from forms.
Best for Teams converting inbound demo requests into booked meetings fast.
Choosing between Serper and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.