Automation and integration · Workflow automation
Make
Visual automation for complex, branching workflows at a lower cost than per-task tools.
- Vendor
- Make
- Pricing model
- Plans priced by monthly credits; each module action uses credits, and AI modules use more.
- Runs on
- Make cloud
- Agentic OS layer
- Flow
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
A strong middle ground: more powerful than Zapier for complex flows and cheaper per action, without needing engineers. Credit use needs watching, especially with AI modules and polling.
What it is
Make (formerly Integromat) builds automations as visual scenarios with routers, iterators, filters and error handling across more than 3,000 apps. Make AI Agents, launched in 2026, call modules as tools inside scenarios.
Billing moved from operations to credits in 2026; most module actions use one credit, while AI modules vary with tokens and file size.
Best for
Operations and marketing teams with complex, branching processes and a cost-conscious budget.
Not the right fit
Teams that need self-hosting, or very simple two-step automations where Zapier is quicker.
Key capabilities
Visual scenario builder
Routers, iterators and error paths on one canvas.
Make AI Agents
Agents that use modules as tools.
3,000+ apps
Broad catalogue with HTTP and webhook modules.
Scheduling and webhooks
Run on schedule or instantly on events.
Strengths
- More automation per dollar than per-task tools
- Handles complex logic well
- Clear visual debugging
Watch-outs
- Polling triggers quietly burn credits
- AI modules use many more credits
- Enterprise governance needs the top plan
Pricing
Free includes 1,000 credits a month. With annual billing, Core is $9, Pro $16 and Teams $29 a month for 10,000 credits ($10.59, $18.82 and $34.12 monthly). Enterprise is quoted and adds SSO, audit logs and overage protection.
Checked November 2026. Vendors change plans often, so confirm current pricing with Make before you budget.
Security and governance
SSO, audit logs and advanced security on Enterprise; team roles on Teams.
How we would roll it out
- Use webhooks, not pollingInstant triggers save credits and run faster.
- Build error routesSend failures to a channel and a retry path.
- Review credit use per scenarioFind the few scenarios that use most credits.
Compare with
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Choosing between Make and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.