Sales and marketing · Scraping and research
Firecrawl
Open-source API that turns websites into LLM-ready data.
- Vendor
- Firecrawl
- Pricing model
- Free monthly credits plus tiered credit plans and enterprise pricing.
- Runs on
- Firecrawl cloud or self-hosted
- Agentic OS layer
- Context
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
An open-source API that turns websites into clean, LLM-ready data.
What it is
Firecrawl is an API for searching, scraping and crawling websites and returning clean markdown or structured JSON. It is open source and also offers a hosted service with browser interaction and document parsing.
Best for
GTM engineers who need website content for AI research, enrichment or account scoring.
Not the right fit
Teams needing ready-made datasets.
Key capabilities
Crawl and scrape
Whole sites to markdown.
Extract
Structured data with schemas.
Open source
Self-host option.
Agent integrations
Works with LLM frameworks.
Strengths
- Clean markdown and JSON output
- Handles JavaScript-heavy pages
- Open source with SDKs in many languages
Watch-outs
- Needs some technical setup to use well
- Credits go quickly on large crawls
Pricing
Free monthly credits plus tiered credit plans and enterprise pricing.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Firecrawl before you budget.
Security and governance
Scraping and search APIs can collect personal data and content covered by site terms. Respect robots rules and terms of use, avoid collecting personal data you do not need, and keep API keys in a vault with spend limits set.
How we would roll it out
- Define the exact data you needFields, sources and refresh frequency.
- Start with a small, monitored jobCheck quality and cost per record.
- Store results with source and dateSo data can be refreshed or removed.
Compare with
Other tools in Sales and marketing, closest match first.
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Choosing between Firecrawl and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.