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Sales and marketing · Calling and dialers

Orum

AI parallel dialer with number validation and coaching.

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Vendor
Orum
Pricing model
Per-user annual plans in tiers, with paid add-ons such as AI coaching.
Runs on
Vendor cloud (SaaS) with CRM integration
Agentic OS layer
Flow
Industries
Any industry
Last reviewed
November 2026

Our verdict

A mature AI parallel dialer that lifts connect rates for phone-heavy outbound teams.

What it is

Orum is an AI calling platform for sales teams with parallel dialing, phone number validation and AI coaching. It also offers a virtual sales floor and calling to many countries.

Best for

SDR teams running high-volume cold calling from Salesforce, HubSpot, Outreach or Salesloft.

Not the right fit

Teams doing low call volumes.

Key capabilities

Parallel dialling

Multiple lines with AI detection.

Number validation

Fewer wasted dials.

Live coaching

Managers can listen and whisper.

CRM sync

Activity logged to Salesforce or HubSpot.

Strengths

  • Parallel dialing that skips voicemail and screeners
  • Filters bad numbers before dialing
  • Strong sales engagement integrations

Watch-outs

  • Annual contracts and premium pricing
  • Overkill for low call volumes

Pricing

Per-user annual plans in tiers, with paid add-ons such as AI coaching.

Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Orum before you budget.

Security and governance

Dialers record calls and store phone numbers. Check call recording consent and do-not-call rules in each country you dial, restrict recording access, and confirm regional data hosting where you need it.

How we would roll it out

  1. Check numbers and consent firstScrub against do-not-call lists.
  2. Connect to the CRMEvery call and outcome logged automatically.
  3. Coach on talk tracksReview the first 100 calls together.

Compare with

Other tools in Sales and marketing, closest match first.

Aircall

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Cloud phone system for sales and support with AI tools.

Best for SMB and mid-market teams that need a reliable business phone tied to their CRM.

Per-seat monthly plans with a free trial and add-ons for AI features.Read review

Kixie

Calling and dialers

Power dialer and business SMS for CRM-driven sales teams.

Best for SMB sales teams on HubSpot or Pipedrive that want calling and texting inside the CRM.

Per-seat monthly plans in tiers, with a free trial.Read review

Nooks

Calling and dialers

AI parallel dialer and virtual sales floor for SDR teams.

Best for Outbound SDR teams that make a lot of cold calls and want more live conversations.

Per-seat annual contracts, with pricing shared after a demo.Read review

Chili Piper

Routing and scheduling

Our pick

Instant meeting booking and lead routing from forms.

Best for Teams converting inbound demo requests into booked meetings fast.

Per user per monthRead review

Clay

Data and enrichment

Our pick

Waterfall enrichment and research across many data providers.

Best for Teams building signal-led, highly targeted outbound and enrichment workflows.

Credit-based plansRead review

Common Room

Signals and intent

Our pick

Buying signals from your community, product and the web.

Best for Teams with active communities or product-led motions who want one view of buying signals.

Tiered plansRead review
Implementing Orum? Our Revenue Operations team designs, builds and governs it inside your stack. We take no partner fees, so the review above stays independent.See Revenue Operations

More in Sales and marketing · How we govern agents · How an engagement runs

Choosing between Orum and the alternatives?

Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.

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