Sales and marketing · Data and enrichment
LeadMagic
Low-cost enrichment API for emails, mobiles and company data.
- Vendor
- LeadMagic
- Pricing model
- Credit-based plans.
- Runs on
- Vendor cloud (SaaS), browser extension and API
- Agentic OS layer
- Context
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
A low-cost enrichment API with good coverage for builders and agencies.
What it is
An enrichment API with separate endpoints for work emails, mobile numbers, job changes and company data, widely used inside Clay tables.
Best for
GTM engineers building waterfalls who want cheap lookups they can call from Clay, n8n or code.
Not the right fit
Teams wanting a polished interface and sequencing.
Key capabilities
Email finder
Low cost per lookup.
Mobile finder
Phone enrichment.
Company data
Firmographics by API.
Clay integration
Use inside waterfalls.
Strengths
- Very low cost per lookup
- Many endpoints, from email to job changes
- Popular as a step inside Clay
Watch-outs
- API first, so less useful without Clay or code
- Coverage varies by region
Pricing
Credit-based plans.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with LeadMagic before you budget.
Security and governance
Contact data is personal data. Ask how the vendor sources and refreshes records, its legal basis under GDPR and similar laws, how opt-outs flow back to you, and for a data processing agreement. Enrich only the fields you need and record where each value came from.
How we would roll it out
- Define the fields you needEmail, phone, title and firmographics only for your ICP.
- Test on a known sampleMeasure match and bounce rates on 500 records you already trust.
- Write back with source and dateStore where each value came from so you can refresh or delete it.
Compare with
Other tools in Sales and marketing, closest match first.
Clay
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Best for Teams building signal-led, highly targeted outbound and enrichment workflows.
Anymail Finder
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Best for Teams that care about bounce rates and need a reliable email step in an enrichment waterfall.
Apollo
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Best for Smaller teams that want data and outreach in one affordable tool.
BetterContact
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Waterfall enrichment for emails and phones across many providers.
Best for Teams that want waterfall coverage without building it themselves in Clay.
Cognism
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B2B data with strong European coverage and phone numbers.
Best for Teams selling into Europe and the UK who rely on phone outreach.
Dropcontact
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GDPR-focused email enrichment and CRM cleaning from France.
Best for European teams that need GDPR-safe enrichment and cleaner CRM data.
Choosing between LeadMagic and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.