Sales and marketing · Data and enrichment
Apollo
A large B2B database with built-in sequencing.
- Vendor
- Apollo
- Pricing model
- Free plan; paid plans per seat with credit allowances.
- Runs on
- Vendor cloud (SaaS), browser extension and API
- Agentic OS layer
- Context
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
A huge, affordable B2B database with sequencing built in, the default starting point for many teams.
What it is
A prospecting database of contacts and companies with email and phone data, plus sequencing, dialling and a basic CRM.
Best for
Smaller teams that want data and outreach in one affordable tool.
Not the right fit
Teams that need the most accurate data in strict-compliance markets.
Key capabilities
B2B database
Contacts and companies at scale.
Sequences
Email and task cadences.
Intent and signals
Buying signals in-app.
Chrome extension
Prospect from LinkedIn and Gmail.
Strengths
- Large database at an accessible price
- Data and sequencing in one place
- Easy to start
Watch-outs
- Data accuracy varies by region and segment; verify before sending
- Sequencing is less advanced than dedicated tools
Pricing
Free plan; paid plans per seat with credit allowances.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Apollo before you budget.
Security and governance
Contact data is personal data. Ask how the vendor sources and refreshes records, its legal basis under GDPR and similar laws, how opt-outs flow back to you, and for a data processing agreement. Enrich only the fields you need and record where each value came from.
How we would roll it out
- Define the fields you needEmail, phone, title and firmographics only for your ICP.
- Test on a known sampleMeasure match and bounce rates on 500 records you already trust.
- Write back with source and dateStore where each value came from so you can refresh or delete it.
Compare with
Other tools in Sales and marketing, closest match first.
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Dropcontact
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Best for European teams that need GDPR-safe enrichment and cleaner CRM data.
Findymail
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Verified email finder built for cold outreach.
Best for Outbound teams that care most about low bounce rates on cold email.
Choosing between Apollo and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.