Sales and marketing · Analytics and attribution
Factors
Account intelligence, ABM and multi-touch attribution for B2B.
- Vendor
- Factors
- Pricing model
- Tiered subscription plans with a free trial, scaled by features and tracked volume.
- Runs on
- Vendor cloud (SaaS) with tracking script and CRM integration
- Agentic OS layer
- Pulse
- Industries
- Any industry
- Last reviewed
- November 2026
Our verdict
A good-value mix of account intelligence and attribution for mid-market B2B teams.
What it is
Factors identifies companies visiting your site, tracks intent and scores accounts. It adds multi-touch attribution plus ad tools for LinkedIn and Google to tie campaigns to pipeline.
Best for
B2B marketing teams that want visitor ID, ABM signals and attribution in one tool.
Not the right fit
Enterprises needing deep, custom attribution modelling.
Key capabilities
Account identification
Companies visiting your site.
Multi-touch attribution
Channel influence on pipeline.
ABM analytics
Account engagement scoring.
Integrations
Ads, CRM and analytics tools.
Strengths
- Website visitor and account identification
- Multi-touch attribution across channels
- LinkedIn and Google ad optimization
Watch-outs
- Attribution needs clean CRM and tracking setup
- Visitor ID match rates vary by region
Pricing
Tiered subscription plans with a free trial, scaled by features and tracked volume.
Pricing summarised in October 2026 and not re-checked since. Vendors change plans often, so confirm current pricing with Factors before you budget.
Security and governance
Attribution tools combine website tracking, ad data and CRM records. Check cookie consent handling, how personal data is pseudonymised, and access controls on revenue data.
How we would roll it out
- Clean CRM stages and sources firstAttribution is only as good as the CRM.
- Agree the model with financeDecide what counts before the first report.
- Use it to cut, not just to reportMove budget away from channels that do not convert.
Compare with
Other tools in Sales and marketing, closest match first.
Dreamdata
Analytics and attribution
B2B revenue attribution across the full journey.
Best for Marketing and RevOps teams proving which channels create pipeline.
HockeyStack
Analytics and attribution
Attribution and analytics for B2B go-to-market.
Best for Teams that want flexible GTM reporting and attribution in one place.
Chili Piper
Routing and scheduling
Instant meeting booking and lead routing from forms.
Best for Teams converting inbound demo requests into booked meetings fast.
Clay
Data and enrichment
Waterfall enrichment and research across many data providers.
Best for Teams building signal-led, highly targeted outbound and enrichment workflows.
Common Room
Signals and intent
Buying signals from your community, product and the web.
Best for Teams with active communities or product-led motions who want one view of buying signals.
Gong
Conversation intelligence
Revenue intelligence from calls, emails and deals.
Best for Sales teams that want call insights, coaching and deal visibility at scale.
Choosing between Factors and the alternatives?
Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.