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Customer service · Service platforms with AI agents

Salesforce Agentforce

Agents for service, sales and operations inside Salesforce, priced per action, per conversation or per user.

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Our pick for service platforms with ai agents
Vendor
Salesforce
Pricing model
Flex Credits at $500 per 100,000 (20 credits per action), $2 conversations, or per-user editions.
Runs on
Salesforce cloud
Agentic OS layer
Agents
Industries
Any industry
Last reviewed
November 2026

Our verdict

The obvious choice for Salesforce-centred organisations: agents act on the CRM, data cloud and flows you already have. Choose the right meter for your conversation length.

What it is

Agentforce builds and runs agents for service, sales, commerce and internal work on Salesforce data and flows, across chat, voice and Slack. Agent Builder, testing and a trust layer handle guardrails, grounding and audit.

Salesforce also completed its acquisition of Fin (formerly Intercom) in September 2026.

Best for

Companies running service and sales on Salesforce that want agents grounded in CRM data.

Not the right fit

Teams without Salesforce, where standalone agents are simpler.

Key capabilities

Agent Builder

Topics, actions and guardrails on CRM data.

Flows and data cloud

Agents act through existing automation.

Voice and Slack

Agents in calls and in Slack.

Testing and trust layer

Simulations, grounding and audit.

Strengths

  • Native to Salesforce data and processes
  • Three pricing meters to fit use
  • Strong governance layer

Watch-outs

  • Pricing choices are confusing
  • Long agents cost more on Flex Credits
  • Best value only inside Salesforce

Pricing

Flex Credits cost $500 per 100,000; a standard action uses 20 credits ($0.10) and a voice action 30 ($0.15). Conversations cost $2 each. Per-user editions run from add-ons around $125 to Agentforce 1 editions from $550 per user per month with bundled credits. Above about 20 actions per conversation, the $2 conversation meter is cheaper.

Checked November 2026. Vendors change plans often, so confirm current pricing with Salesforce before you budget.

Security and governance

Einstein Trust Layer, permissions inherited from Salesforce, audit trails and data residency options.

How we would roll it out

  1. Pick the meter per agentShort agents on Flex Credits, long ones on conversations.
  2. Test in sandboxSandbox actions cost fewer credits.
  3. Track credits in the Digital WalletSet alerts before the pool runs low.

Compare with

Other tools in Customer service, closest match first.

Zendesk

Service platforms with AI agents

Help desk with AI agents on every plan, billed per verified automated resolution.

Best for Service teams already on Zendesk that want AI agents built in.

Seats from $19; AI $1.50 to $2.00 per resolutionRead review

Fin (formerly Intercom)

Specialist AI service agents

Our pick

AI service agent that resolves customer questions on any help desk, priced per resolution.

Best for Teams that want a high-performing AI agent fast, on their current help desk.

$0.99 per resolutionRead review

Sierra

Specialist AI service agents

Customer experience agents for large brands across chat, voice and messaging, paid on outcomes.

Best for Large consumer brands that want branded agents and outcome pricing.

Quote only, outcome-basedRead review
Implementing Salesforce Agentforce? Our Conversational and Voice AI team designs, builds and governs it inside your stack. We take no partner fees, so the review above stays independent.See Conversational and Voice AI

More in Customer service · How we govern agents · How an engagement runs

Choosing between Salesforce Agentforce and the alternatives?

Book a call. We look at your systems, data and governance together and tell you which platform fits, and what to build on it first.

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