Step-by-step playbooks for leaders running enterprise AI and agentic AI.https://pegasusgtm.com/https://pegasusgtm.com/playbooks/agent-governance-legal-risk-audit/https://pegasusgtm.com/playbooks/agent-governance-legal-risk-audit/Agents act, not just answer. How legal, risk and internal audit can set permissions, approvals and evidence before the first agent goes live, without becoming the team that says no.Sun, 01 Nov 2026 00:00:00 GMTGovernancehttps://pegasusgtm.com/playbooks/ai-pilot-to-production/https://pegasusgtm.com/playbooks/ai-pilot-to-production/Most AI pilots stall between the demo and the first real customer. A 90-day plan to take one workflow into production with owners, controls and a number the board will recognise.Sun, 01 Nov 2026 00:00:00 GMTAI Transformationhttps://pegasusgtm.com/playbooks/ai-business-case-cfo/https://pegasusgtm.com/playbooks/ai-business-case-cfo/Vendor ROI claims do not survive a finance review. How to build a business case from your own baseline, include the run cost, and show payback the CFO can test.Sun, 01 Nov 2026 00:00:00 GMTFinancehttps://pegasusgtm.com/playbooks/agent-ready-architecture-technology-owners/https://pegasusgtm.com/playbooks/agent-ready-architecture-technology-owners/Agents need access, context and controls, not another platform. How CIOs, CTOs and architects decide where agents run, what they can touch and how to operate them, without rebuilding the stack.Sun, 01 Nov 2026 00:00:00 GMTTechnologyhttps://pegasusgtm.com/playbooks/buying-enterprise-ai-procurement/https://pegasusgtm.com/playbooks/buying-enterprise-ai-procurement/AI engagements break the usual statement of work. How procurement can buy in phases, tie payment to measured outcomes, cap the run cost, protect data and IP, and keep the right to stop at every gate.Sun, 01 Nov 2026 00:00:00 GMTProcurementhttps://pegasusgtm.com/playbooks/competitor-changes-nobody-noticed/https://pegasusgtm.com/playbooks/competitor-changes-nobody-noticed/Competitors change pricing, messaging and products every month. Most revenue teams find out from a lost deal. How to track it without a full-time analyst.Tue, 06 Oct 2026 00:00:00 GMTRevenue Operationshttps://pegasusgtm.com/playbooks/renewals-keep-surprising-you/https://pegasusgtm.com/playbooks/renewals-keep-surprising-you/Most churn is visible months before the renewal date. It just lives in four systems nobody reads together. How to see it coming, and walk into every renewal prepared.Fri, 02 Oct 2026 00:00:00 GMTRevenue Operationshttps://pegasusgtm.com/playbooks/revops-before-ai/https://pegasusgtm.com/playbooks/revops-before-ai/Every AI agent reads your CRM. If the record is wrong, the agent is confidently wrong at scale. A practical guide to the foundations, and how to fix them one workflow at a time.Thu, 01 Oct 2026 00:00:00 GMTRevenue Operationshttps://pegasusgtm.com/playbooks/why-ai-sdrs-churn/https://pegasusgtm.com/playbooks/why-ai-sdrs-churn/Fully autonomous outbound promised pipeline without headcount. For many teams it delivered volume without meetings. What went wrong, and the human-in-the-loop model that is working.Thu, 01 Oct 2026 00:00:00 GMTRevenue Operationshttps://pegasusgtm.com/playbooks/signal-led-outbound/https://pegasusgtm.com/playbooks/signal-led-outbound/The best outbound starts with a reason. The buying signals that most often mean an account is worth a conversation now, how to score and route them, and what to say.Tue, 29 Sep 2026 00:00:00 GMTGTM Engineeringhttps://pegasusgtm.com/playbooks/build-or-partner-gtm-ai/https://pegasusgtm.com/playbooks/build-or-partner-gtm-ai/Revenue wants results this quarter. Technology wants something it can secure and maintain. How to decide what to build, what to buy and where a partner fits, without a six-month standoff.Fri, 25 Sep 2026 00:00:00 GMTStrategy